I will admit, I TOTALLY laughed at my best friend 4 years ago when she said she wanted to be more conscious about what she was putting on her body, and that she wanted to start wearing natural, aluminum-free deodorant instead of drugstore brands. And here I am now writing articles left and right about clean beauty. 🙂
Why Go Natural?
Obviously we all know that natural ingredients are better by default – no matter what they’re being used for. However, I never stopped to question what’s actually in mainstream deodorants, and why the ingredients in the deodorants I use are so harmful.
Green beauty brand Cleo & Coco came to my rescue (yay!!) with answers on their website, and I’ve summarized the main points below around why we need to step away from mainstream deodorant brands:
Aluminum: primary ingredient used to “block” sweat glands, linked to breast cancer & Alzheimer’s
Buildup: blocked sweat glands over time leads to buildup, which can ultimately lead to cell mutation
Propylene Glycol: used to create the soft/sleek consistency, has been linked to reproductive problems, developmental abnormalities, and more
Triclosan/Talc/Phthalates/TEA & DEA: chemicals that are carcinogenic to humans* (aka can cause cancer). TEA & DEA are already banned in Europe
*Not all of these ingredients have a clear and direct link to cancer – there have been mixed findings. However, I’ll take even the smallest suggestion of it, thank youuu!
Cleo & Coco
As mentioned, Cleo & Coco is an up and coming green beauty brand – they were featured as one of Allure Magazine’s Top 10 Green Beauty Brands for 2018! I’m obsessed with their aluminum-free deodorant as well as their other products, and want to tell you guys about some of my favs:
This is the first product I tried from the line and fell in love. The scent is unlike any I’ve ever smelt from a deodorant, and it stays on allllll day! I’ve tried out Native all-natural deodorant, and, TBH, it left my armpits itching ALL DAY! Cleo & Coco, on the other hand, does not make me itchy at all. The website explains this aluminum-free deodorant as “bold minty citrus with fresh and uplifting basil, peppermint and orange essential oils and enjoyed by men, women and teens.” Cleo & Coco also has a lavender vanilla scent and a grapefruit bergamot scent.
I love that I can use this soap on my body AND face. To me, that speaks to how gentle and soft the product really is. Not only is it cleansing my skin, but the activated charcoal and lavender also gently draws out blemishes and impurities, without being overly drying!
Hell yes to this product!! Not only is it a dry shampoo, but also a body powder that protects against odor and wetness all day. The website explains that the powder is made from a special blend of “vegetable powders, activated charcoal, bentonite clay and essential oils, to absorb odor-causing toxins, bacteria and wetness from your body while keeping you feeling and smelling dry and fresh all day.” Like the deodorant, they also offer the powder in grapefruit bergamot and unisex basil mint.
There you have it, friends! Cleo & Coco is not only a green brand, but a brand that WORKS. Thanks for reading and making the effort to learn more about why you should be buying natural and aluminum-free deodorant.